Sales recruiting for in-home consultative selling.
Home services brands sell on the kitchen table. The rep walks in, builds trust in fifteen minutes, scopes the work, and closes — or doesn't. We've recruited the people who can do that for roofing, gutter protection, windows, HVAC, and the brands that compete next to them.
What makes this hard
The hiring problem in home services.
The first ten minutes
The customer decides whether to trust your rep before the rep gets to the value pitch. That decision is mostly about how the rep shows up — confidence, listening, clean appearance, plain language. You can teach product. You can't easily teach the first ten minutes.
Closing without pressure
Home services has a reputation problem to manage. The rep who closes by pushing leaves a one-star review behind. The rep who closes by guiding the customer to a clear yes is rare and worth paying for. We screen for the second one.
The rep who comes back
Retention in home services lives or dies on whether reps show up week two, week eight, week six months. Comp matters. Lead quality matters. But the bigger predictor is whether they came in expecting the job they actually got. We set that expectation honestly.
How we recruit for home services
Built around the work, not against it.
We've recruited for your competitors
Real has placed reps inside the home services brands you compete with for talent. We know the comp ranges, the territory math, the seasonal patterns, and the kinds of candidates each brand attracts. That context shows up in every conversation we have with a candidate on your behalf.
We screen for the right kind of seller
Not every good salesperson can sell on a kitchen table. We screen specifically for in-home consultative skills — listening, scoping, presenting clean numbers, handling objections without pressure. The questions we ask in screening are different from the ones a generalist agency asks.
We track who actually stays
The hire isn't a placement until the rep is still there at 30, 60, and 90 days. We measure that for every recruiter on our team and every search we run. It's how we know which candidates are working — and which ones we should stop sending.
Real in home services
- YEARS IN THIS VERTICAL
- 12+
- REPS PLACED
- 1,500+
- RETENTION AT 90 DAYS
- 78%
active client work
across home services brands
of placements still active
Real understood our business in a way our last three recruiting partners never did. They knew what an in-home rep does. They knew what makes one stick. We stopped explaining and started getting candidates.
Tell us who you need to hire.
A short conversation tells us if we're the right fit. No deck, no pitch — just your roles and our honest take.
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